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Glossary

Learn about the commonly used terms to make the most of Matomo Analytics.

Metrics

Actions


nb_actions (API)

Actions per Visit


nb_actions_per_visit (API)

Avg. Visit Duration (in seconds)


avg_time_on_site (API)

Avg. generation time


avg_time_generation (API)

Avg. time on page


avg_time_on_page (API)

Bounce Rate


bounce_rate (API)

Bounce Rate (Actions)


bounce_rate (API)

Bounces


entry_bounce_count (API)

Content Interactions


nb_interactions (API)

Conversion Rate


conversion_rate (API)

Downloads


nb_downloads (API)

Entrances


entry_nb_visits (API)

Event value


sum_event_value (API)

Events


nb_events (API)

Events with a value


nb_events_with_value (API)

Exit rate


exit_rate (API)

Exits


exit_nb_visits (API)

Impressions


nb_impressions (API)

Interaction Rate


interaction_rate (API)

Maximum Event value


max_event_value (API)

Minimum Event value


min_event_value (API)

Outlinks


nb_outlinks (API)

Pageviews


nb_hits (API)

Pageviews


nb_pageviews (API)

Searches


nb_searches (API)

The average of all values for this event


avg_event_value (API)

Unique Clicks (Actions)


nb_visits (API)

Unique Downloads


nb_uniq_downloads (API)

Unique Downloads (Actions)


nb_visits (API)

Unique Outlinks


nb_uniq_outlinks (API)

Unique Pageviews


nb_uniq_pageviews (API)

Unique Pageviews (Actions)


nb_visits (API)

Unique visitors


nb_uniq_visitors (API)

Users


nb_users (API)

Visits


nb_visits (API)

Reports

All Channels (Referrers)

Browser Plugins (Visitors)

Browser engines (Visitors)

Browsers (Visitors)

Campaigns (Referrers)

Channel Type (Referrers)

City (Visitors)

Configurations (Visitors)

Continent (Visitors)

Country (Visitors)

Custom Variables (Visitors)

Downloads (Actions)

Entry page titles (Actions)

Entry pages (Actions)

Exit page titles (Actions)

Exit pages (Actions)

Keywords (Referrers)

Length of Visits (Actions)

Outlinks (Actions)

Page URLs (Actions)

Page titles (Actions)

Pages per Visit (Actions)

Region (Visitors)

Search Engines (Referrers)

Social Networks (Referrers)

Visits by Day of Week (Visitors)

Visits by Visit Number (Actions)

Visits by days since last visit (Actions)

Visits per local time (Visitors)

Visits per server time (Visitors)

Websites (Referrers)

Available shortcuts